Since the creation of Pepero in Korea in 1983 (the original being Pocky from Japan), Korea has decided to create an observance of 11/11 to be the "Pepero Day - 빼빼로 데이" A reflection of four Pepero sticks, this holiday is recognized by all, but celebrated by the younger generation and couples of course. Being that Korea is so popular for the dating culture, of course Valentines Day, White Day, and even Christmas (which is supposed to be a family holiday) is not enough. The creation of Pepero day is just another romantic holiday where couples and young students give each other Pepero.